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Green Choice: connecting large customers with renewable electricity

A historical introduction to Nova Scotia’s approach to procuring renewable electricity for large customers.

Illustration of a wind turbine beside a coastal landscape.
Illustrative wind-energy image; not a photograph of a specific Green Choice project. View full size (opens in a new tab)

Informational rewrite based on the topic and available supporting material from David Brushett’s original LinkedIn post. The date shown is the original post date; wording was reviewed in September 2026.

Nova Scotia’s Green Choice Program was introduced to connect large electricity customers with new renewable electricity supply. It provides a procurement approach for organizations seeking renewable energy through the electricity system.

Coordinate demand and new supply

The program illustrates how participating customers can support new renewable generation collectively. A supply arrangement through the grid is different from installing generation directly at a customer’s building.

This article retains the perspective of the original 2024 post. Subsequent procurement decisions and project announcements should be assessed using their own dates; anticipated generation is not the same as electricity already delivered.

For participating organizations, renewable procurement belongs alongside efficiency and electrification planning. Reducing avoidable consumption and understanding future loads helps define the electricity supply they need.

Current program information: https://novascotia.ca/green-choice-program/ (opens in a new tab)

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